Press Releases
Germany, 09 November 2010
Germany’s First Independent Drive-In Food Store
real,- Drive Test Store Opens Outside Hanover
Germany, 21 Mai 2010
real,- launches online shop - Shopping in your pyjamas
real,- launches new online shop with selection of over 2,000 products in six categories: Electrical & Photography; House & Garden; Baby & Child; Health & Wellness; Toys; Sport & Leisure. Range to be extended to 5,000 products by...
Germany, 31 März 2010
real,- complies with EU requirements for nutritional information labelling
• Clear nutritional information labelling on all own-brands
• Range expanded to more than 2,400 own-brand products
Germany, 05 März 2010
Support for parents and young families: “Hello Baby” has grown
Moenchengladbach, 5th March 2010 – Around four years after the scheme’s introduction, the retail company real,- is expanding its “Hello Baby” programme for parents of older children, too. In conjunction with the “real,- family...
Germany, 29 Dezember 2009
Wish tree campaign lights up children’s eyes
real,- customers made about 17,000 Christmas wishes come true
Presents adorned the tables for gifts in many social institutions
Germany, 03 November 2009
"Casino real,-" - giving shopping a buzz
Full price refunded after every 100 purchases
Germany, 05 Oktober 2009
real,- introduces fresh milk under its own brand
No more ESL milk under the real,- QUALITY and real,- BIO own brands
Germany, 01 Oktober 2009
real,- stops sale of battery eggs
Cooperation with the German Animal Protection
Association (Deutscher Tierschutzbund)
Withdrawal brings “Golden Egg” animal protection prize
Germany, 07 Juli 2009
Starting signal for family-oriented online community
“family manager” initiative is awarded industry prize
Germany, 10 Juni 2009
Study shows: real,- has clearly improved its brand value
Second-greatest increase of all 60 retail companies evaluated in BBDO study
Germany, 01 Juni 2009
The mobile phone as a shopping list
“Mobile Shopping List “ available throughout Germany - One year real,- Future Store: New retail concepts are rolled out to further stores - 15 percent sales growth and 20 percent new customers
Germany, 02 April 2009
From October onwards real,- refuses to sell eggs from battery-hens
In the future there will be no eggs from battery-hens at real,-. Step by step the hypermarket company will change its assortment in all 340 German stores. From October 2009 you will only find eggs which are organic or...
Germany, 16 März 2009
"Bauernmilch" products ready for launch
New national partnership between dairy farmers, dairies and the retail trade
