Russia, 10 November 2009

REAL,- HYPERMARKET- RUSSIA OPENED NEW STORE IN ROSTOV-ON-DON

On the 10th of November real,- Russia opened the doors of its 15th hypermarket in Russia, in Rostov-on-Don, a city located on the Don River about 1076 km southeast from Moscow. The region has a very favorable geographical position on the crossing of trade routes which promote the rapid economic development of the city.

real,- in Rostov-on-Don is the third hypermarket (after new stores in Ivanovo and Tambov) opened in 2009. The first real,- shopping center in Rostov has overall area of 39 550 sq.m. (where hypermarket occupies 12 850 sq.m. including 8500 sq.m. of sales area). The investment amount is about €44 mln. On the day of opening more than 10 000 customers did their shopping in real,-. 

In every region real,- actively cooperates with local suppliers and producers in order to make local residents to be able to find their favorite products in real,- stores. Antonio Baptista, Managing Director of real,- chain in Russia, said: “Our goal is a long-term cooperation. That is why we are ready to invest not only in opening of new hypermarkets but also in development of partnership relations with local producers offering them our knowledge, experience, business solutions and participation in joint projects. For example, more than 700 articles produced in the Rostov Region can be found in the assortment of real,- Rostov-on-Don”. 

Vladimir Barteniev, Minister of economics, trading and international relations of the Rostov Region confirmed at the press conference that the administration of the region is pleased with the fruitful cooperation with real,- Hypermarket and is going to assist in the negotiations with local suppliers. 

Vladimir Chub, Governor of Rostov Region, who participated in the ceremony of opening of real,- store, believes that the local products may and should occupy a decent place in the store assortment. Chub also stressed that "it is very good that local producers get a possibility to sell their products through real,- chain. These are products that comply with certain packaging and quality standards."