Press Releases
Germany, 21 Mai 2010
real,- launches online shop - Shopping in your pyjamas
real,- launches new online shop with selection of over 2,000 products in six categories: Electrical & Photography; House & Garden; Baby & Child; Health & Wellness; Toys; Sport & Leisure. Range to be extended to 5,000 products by...
Romania, 28 April 2010
real,- opens its largest and most modern hypermarket in Romania
Tomorrow April 29, 2010 real,- Hypermarket Romania will open its fourth hypermarket in Bucharest, which is also the largest and most modern hypermarket of the real,- network in the country. real,- Policolor will be open 24 hours...
Germany, 31 März 2010
real,- complies with EU requirements for nutritional information labelling
• Clear nutritional information labelling on all own-brands
• Range expanded to more than 2,400 own-brand products
Germany, 05 März 2010
Support for parents and young families: “Hello Baby” has grown
Moenchengladbach, 5th March 2010 – Around four years after the scheme’s introduction, the retail company real,- is expanding its “Hello Baby” programme for parents of older children, too. In conjunction with the “real,- family...
Poland, 26 Februar 2010
Alcohol is responsibility. Drink responsibly.
Real hypermarket chain and producer of spirits Johnnie Walker, Smirnoff, Baileys – Diageo organize joined social campaign “Alcohol is responsibility. Drink responsibly.”
Poland, 01 Februar 2010
Real in Ursynow is the Market of the Year 2010
Real hypermarket in Ursynow shopping center was awarded the title „Market of the Year 2010” in the second edition of the contest organized by the retail monthly „Wiadomości Handlowe” (“Retail News”).
Turkey, 15 Januar 2010
real,- Hypermarkets is raising the retailers of the future thanks to its collaboration with The Ministry of National Education...
real,- Hypermarkets is giving career opportunities to the students who study at Retail departments of vocational schools in a collaboration with The Ministry of National Education. real,- Hypermarkets -which has already been...
Germany, 29 Dezember 2009
Wish tree campaign lights up children’s eyes
real,- customers made about 17,000 Christmas wishes come true
Presents adorned the tables for gifts in many social institutions
Romania, 09 Dezember 2009
real,- Ploiesti, the 24th real,- hypermarket in Romania
real,- Hypermarket opens the 24th store from its Romanian network, in Ploiesti, following an over 23.8 million euro investment.
Turkey, 13 November 2009
real,-'s 14th Store In Turkey And 6th Store In Istanbul, Opens In Bayrampasa
Offering the quality and fresh products with the most affordable prices, real,- Hypermarket continues its investments with a new store opening. real,- maintains its contribution in generating jobs and will be employing 200 people...
Russia, 10 November 2009
REAL,- HYPERMARKET- RUSSIA OPENED NEW STORE IN ROSTOV-ON-DON
On the 10th of November real,- Russia opened the doors of its 15th hypermarket in Russia, in Rostov-on-Don, a city located on the Don River about 1076 km southeast from Moscow. The region has a very favorable geographical...
Germany, 03 November 2009
"Casino real,-" - giving shopping a buzz
Full price refunded after every 100 purchases
Romania, 28 Oktober 2009
real,- Cotroceni Park, the third non-stop Hypermarket in Bucharest
Bucharest, October 28, 2009: real,- Hypermarket Romania opens tomorrow, October 29, the chain’s 22nd store in AFI Palace Cotroceni, investment amounting 23.4 million euro
Ukraine, 16 Oktober 2009
real,- SB-Warenhaus GmbH opens first supermarket in Ukraine
Internationalisation of the retail company continues in Eastern Europe
Ukraine, 16 Oktober 2009
real,- opens first store in the Ukraine
Internationalisation of the business group continues in Eastern Europe
Germany, 05 Oktober 2009
real,- introduces fresh milk under its own brand
No more ESL milk under the real,- QUALITY and real,- BIO own brands
Germany, 01 Oktober 2009
real,- stops sale of battery eggs
Cooperation with the German Animal Protection
Association (Deutscher Tierschutzbund)
Withdrawal brings “Golden Egg” animal protection prize
Ukraine, 22 September 2009
real,- will open first hypermarket in Ukraine on October 16, 2009 in Odessa.
The store will operate as an anchor tenant of the Riviera Shopping City center, located in Kominternovsky district of Odessa oblast.
Poland, 16 September 2009
Dziesiątka Program changes into PAYBACK
New Bonus Program in Real chain
From 16th September, Real customers can participate in multipartner bonus program PAYBACK enabling them to collect points while shopping and exchange them into awards.
Poland, 10 September 2009
New concept of Real chain implemented in store in Warsaw Ursynów district
From 10th of September 2009, Real hypermarket remodeled according to a new concept is operating in Ursynów district in Warsaw. Due to the largest rebuilding of a Real store, a model market of the chain came into existence.
Russia, 07 August 2009
OPENING OF REAL,- STORE IN TAMBOV
real,- Russia opened the doors of its 14th hypermarket in Russia, in Tambov, an administrative centre of Tambovsky region. The region is well-known for its agriculture and is located 482 km far from Moscow.
Turkey, 07 August 2009
real,- MERTER STORE OPENS WITH GOLD…
real,- Hypermarkets presenting the customers high quality with best prices continues its investments with a new store opening.
Russia, 10 Juli 2009
NEW PROGRAM OF CUSTOMER GUARANTEES IN SAINT-PETERSBURG STORES
Started from 1st of July real,- Hypermarket-Russia has launched an unprecedented program “We do not promise but guarantee!”, which is intended to improve the quality of shopping at real,- stores in Saint-Petersburg.
Romania, 10 Juli 2009
real,- Constanta, 21st store in Romania
real,- Hypermarket Romania is opening tomorrow, April 2nd, the chain’s 21st store, in the town of Constanta, investment amounting approximately 21.5 million euro.
Romania, 10 Juli 2009
Mr. Tjeerd Jegen, Managing Director real,- Romania, will leave the company on his request to pursue his further career outside METRO Group.
After two years and a half as Managing Director of real,- Romania, Dutch born Tjeerd Jegen decided to move on to new challenges. During his mandate real,- Romania opened 13 stores bringing the total to 21 and started a strong...
Germany, 07 Juli 2009
Starting signal for family-oriented online community
“family manager” initiative is awarded industry prize
Turkey, 24 Juni 2009
real,- pushes on with ambitious foreign expansion plans
The new store in Istanbul is the 100th operational location outside Germany. Istanbul/Monchengladbach, 24th June 2009 – With its new real,- store in Istanbul, the hypermarket specialist now boasts exactly 100 operational...
Russia, 17 Juni 2009
Opening of Ivanovo
real,- Russia opened the doors of its 13th hypermarket in Russia, in Ivanovo, an administrative centre of Ivanovo region. The city is well-known for its machinery and textile manufacturing and is located 300 km far from Moscow.
Germany, 10 Juni 2009
Study shows: real,- has clearly improved its brand value
Second-greatest increase of all 60 retail companies evaluated in BBDO study
Poland, 04 Juni 2009
Self-service checkouts in Real
On July 4th, self-service checkouts were opened in Real in Częstochowa
Germany, 01 Juni 2009
The mobile phone as a shopping list
“Mobile Shopping List “ available throughout Germany - One year real,- Future Store: New retail concepts are rolled out to further stores - 15 percent sales growth and 20 percent new customers
Poland, 28 Mai 2009
Opening of Real in Bielsko-Biała
On Thursday, May 21st, at 8 a.m. the new Real hypermarket in Bielsko-Biała was opened. It is the fourteenth hypermarket of the chain in the Silesia region, and the 54th in Poland. The store is the key tenant of a shopping and...
Germany, 02 April 2009
From October onwards real,- refuses to sell eggs from battery-hens
In the future there will be no eggs from battery-hens at real,-. Step by step the hypermarket company will change its assortment in all 340 German stores. From October 2009 you will only find eggs which are organic or...
Germany, 16 März 2009
"Bauernmilch" products ready for launch
New national partnership between dairy farmers, dairies and the retail trade
Romania, 12 März 2009
real,- Launches the First Loyalty Campaign
“Take me home for free” is a project thru which real,- Hypermarket offers gifts, thru a point-collecting bonus system, to all customers who are shopping in any of the real,- stores in Romania, during 12.03.2009-18.07.2009.
Ukraine, 10 März 2009
real,- to open first hypermarket in Ukraine
real,- will open first store in Ukraine on August 20, 2009 in Odessa. The store will have 12,500 sqm area (including 8,500 sqm sales area) and will offer an assortment of 40,000 food and non-food items.
Poland, 09 März 2009
real,- chain launches new private label - real,- Quality
Responding the customers’ needs, the chain develops a higher private label productsegment – Real Quality. The products stand out with high quality and exceptionallycompetitive price – when buying them, one can save even up to 35%...
Russia, 16 Februar 2009
real,- is recognised for creativity
real,- Hypermarket Russia has been chosen for participation in the annual nomination “Hint of the year” announced by “Retailer”, a professional trading magazine and community in Russia. The nomination has been established for...
Turkey, 09 Januar 2009
Discounts for 600 basic commodities by real,-
Real Hypermarkets, which offer quality together with reasonable prices, hasintroduced its campaign in view of contributing to the households' budgets,one of which is the price discount policy aimed at supporting the...
Russia, 26 Dezember 2008
12th real,- in russia is opened just before the new year
real,- Hypermarket has opened its 12th store in Russia. The store is situated in Saratov, the capital of the Saratov region, at the following address: Verkhnyay street, 17.
